Your intake team is wasting hours on leads that were never going to retain.
Qualify screens every lead, scores the strong fits, and auto-disqualifies the bad ones , so attorneys and intake coordinators spend their day on prospects worth winning, not on consultations your firm was never going to take.
Only 3 of every 20
leads in your inbox are worth calling first. Without qualification, your team treats them all the same.
Your team spends 25 minutes on leads that disqualify themselves in question 3.
Plaintiff already settled. Statute of limitations expired. Wrong jurisdiction. By the time intake catches it, the call is already half over.
The best case sits behind 19 worse ones.
Without scoring, leads are first-come-first-call. Your highest-value prospect waits 11 hours because three tire-kickers submitted first.
Your contact form asks for a phone number, not a case.
Name, email, message. Then a 30-minute intake call to find out what they actually need. No filtering, no prioritization, no insight.
Marketing can't tell which source actually retains.
Without qualification data, every lead looks equal. You can't double down on Google or kill Facebook.
Every visitor sees a different intake. Every lead arrives pre-scored.
Describe your practice. The wizard writes the intake.
Tell Qualify what your firm handles in plain English. The AI Wizard generates a full intake question bank tailored to your matter types, covering practice area fit, urgency, evidence quality, case-value indicators, and your firm's specific disqualifiers.
"We handle PI in Texas with a $25K minimum case value. We don't take workers comp or dog bites."
- Q1, What type of accident occurred?
- Q2, When did the incident happen?
- Q3, Was a police report filed?
- Q4, Have you received medical treatment?
- Q5, Estimated property damage or medical bills?
You modify, add, or override anything.
Tweak the AI's wording. Add your own questions. Set custom disqualifiers, statute of limitations, jurisdiction, case-value floor. The wizard configures it. You have the final say on every word.
Answers drive the next question. No wasted clicks.
A PI lead who says 'rear-end collision' sees evidence-gathering questions. A divorce lead who says 'amicable' skips the high-conflict path entirely. The visitor never sees a question that doesn't apply to their matter.
Bad fits exit themselves. Your team never sees them.
As the visitor answers, Qualify scores on five dimensions, practice area fit, matter value, urgency, evidence, contact quality. If a disqualifier triggers (wrong jurisdiction, expired statute, below case-value floor), the visitor sees a warm exit. The lead never reaches your inbox.
HIGH leads book Calendly. MEDIUM see paid consult. LOW get warm decline.
Your team only sees the leads worth their hour. HIGH-tier leads get a Calendly link to book directly. MEDIUM leads see a paid-consultation option to filter further. LOW leads get a warm thank-you that protects your brand.
47 visitors today → 12 disqualified → 28 routed to paid consult → 7 HIGH leads booked Calendly. Your intake team made 7 calls.
Your prospects see a guided intake. Not a chatbot. Not a form.
One question per screen. Mobile-optimized. Branching on every answer. Embedded on your site or hosted at qualify.lawkpis.app/your-firm.
Branching continues until Qualify has enough signal to score. Most visitors finish in under 2 minutes.
Stop opening your inbox to 20 unsorted leads.
Revenue Impact dashboard
Every Qualify intake feeds your Revenue Impact view. See potential pipeline value, estimated revenue captured from retained leads, average value per retained matter benchmarked against your state, and the dollar value of bad-fit cases your team didn't waste time on.
Today's prioritized leads
Every lead arrives pre-scored with tier (HIGH/MEDIUM/LOW), AI-generated tags (Strong Evidence, Urgent Matter, Low Value, Has Representation), matter type, and submitted time. Sort, filter, and search across your entire intake history.
The only intake tool that already knows your firm.
Because Qualify reads your LawKPIs matter history, it pre-selects practice areas, weights questions toward your most common matter types, pre-loads case-value benchmarks, and configures disqualifier rules from your historical declined matters, before you touch a single setting.
A 47-matter PI firm sees Personal Injury pre-selected, weighted toward Auto Accident and Slip & Fall. A family law boutique sees divorce and custody pre-weighted. Configuration that takes other intake tools 4 hours takes Qualify 15 minutes.
Qualify runs on NyxO, the AI engine behind every LawKPIs product.
NyxO is the intelligence layer that powers Qualify, Insights, and Daily Pulse, trained on legal operations data from 150+ law firms. When you turn on Qualify, you get the same engine that scores your intake, monitors your AR aging, and writes your Daily Pulse every morning. One AI. Three products. One firm intelligence layer.
Push qualified leads into the CRM your team already uses.
One-click OAuth · Custom field mapping per CRM · AI score, tier, summary, and tags push with every lead.
This isn't a contact form. And it isn't a chatbot.
Contact forms capture. Chatbots converse. Qualify qualifies.
Contact forms capture everyone.
Same form, same priority, same response time. Your team sorts manually after a 30-minute intake call.
Chatbots converse without qualifying.
Drift, Intercom, and live-chat tools collect messages, they don't apply your statute-of-limitations rules, score against matter value benchmarks, or auto-decline bad fits.
Qualify is intake intelligence.
Asks the right questions on the right screens. Branches on the answers. Scores against your firm's criteria. Disqualifies the bad fits. Routes the rest. Your team only ever sees the leads worth winning.
One retained case pays for Qualify for the next 20 years.
Most firms see the first additional retained case in week three.
- AI Question Wizard + branching logic
- All 10 practice areas + custom
- AI scoring, summaries, auto-disqualifiers
- All 5 CRM integrations
- Tier-based routing automation
- Revenue Impact dashboard
60-day free trial. Card saved, not charged. Cancel before Day 61, no questions.
The leads you'll waste tomorrow already submitted your form.
See exactly which leads your intake team is wasting hours on, and which ones Qualify would have flagged before they touched your team.